What a $499 Rebranding Kit Includes (and What Costs Extra)

“Rebranding” can mean a $500 package or a $50,000 agency engagement, and the word alone tells you nothing. So here is our kit, item by item — what arrives in your delivery, what each piece is for, and just as important, what a fixed-price kit honestly does not include.

The design itself

The kit starts with one design direction. Not three half-finished concepts — one complete direction, designed around your trade, service area and customers, presented as a full system so you can judge how it actually works together. Included are two consolidated revision rounds: you gather your changes into one list, we apply them, and you review again. Consolidated rounds are how a fixed price stays fixed — they replace the endless drip of one-change-at-a-time emails that inflates agency bills.

The logo files

You receive primary and alternate logo layouts — a main version plus a flexible alternate for wide, square and small placements — delivered as transparent PNG files for screens and documents, high-resolution JPGs, and the original editable/vector logo files created and checked by the fulfillment designer, which are what sign shops, printers and embroiderers work from. If you have ever been told a shop “can’t use” your logo, it was almost certainly a file-format problem. This package is designed to end that conversation.

Colors, fonts and the guide

A logo alone is not a brand. The kit defines your brand colors and font selections and documents them in a short brand guide (PDF): which logo to use where, your color values, your fonts, and simple do-and-don’t examples. Font licenses are identified in the guide — no unlicensed assets are used, because a font you cannot legally use is a liability, not a deliverable.

The everyday pieces

• Business card design — print-ready artwork with your exact details, ready to send to any printer.
• Email signature design — so the most-seen document in your business, your email, carries the brand too.
• Social profile and cover graphics — sized correctly for Facebook and Instagram instead of cropped screenshots.
• Three reusable social templates — editable templates for job photos, customer reviews and offers, so your posts stay on-brand after delivery.
• One homepage visual preview — a mockup showing how the brand looks on a homepage. A preview, not a live website — the distinction matters, and it is the next section.

What costs extra — stated plainly

The kit does not include a live website (a live one-page site is Website & Care, $79/month with a 12-month initial term), printing or apparel production, photography, ad spend, ongoing marketing, trademark filing or clearance, naming or legal work, custom integrations, or unlimited concepts and revisions. None of that is hidden in fine print — it is on the kit page and repeated at checkout, because a $499 price is only honest if the boundary is.

Who this scope fits

If your business needs one professional identity, applied consistently, at a price you know before you start — this scope was built for you. If you need a multi-location identity system, a full custom website with booking and payments, or a naming and trademark program, you need a different engagement, and we will tell you so rather than sell you a kit that cannot do the job.

See the illustrative sample concept for what the pieces look like together, or read five signs you have outgrown your branding if you are still deciding whether you need this at all.

Start My Rebrand — $499